ABOUT
I’m Rashida! the creative mind behind Rjdesignss, based in Austin, TX.
I specialize in bringing bold, thoughtful design concepts to life with a strong focus on packaging design, branding, and logo creation.
Design is more than just visuals to me, it’s a language. It’s how I communicate, connect, and create experiences that leave a lasting impression. I approach every project with intention, creativity, and a deep appreciation for the details that make a brand stand out.
My work spans across branding, packaging, logo design, and visual identity systems. Whether I'm crafting a brand from scratch or helping elevate an existing identity, I focus on storytelling through thoughtful design. I believe every element, color, typography, layout, and composition, plays a role in shaping how people feel about a brand.
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MY MISSION
Is to create purposeful, visually compelling design that helps brands tell their story, connect with their audience, and leave a lasting impression. I strive to blend strategy with creativity, turning ideas into meaningful visuals that elevate identity and spark recognition.
WORK PROCESS
Creative Brief
Concept Sketches
Design Development
Final Delivery
Every project begins with understanding your goals. I’ll gather key details like your brand story, target audience, vision, style preferences, and any specific deliverables. This sets the foundation for a focused and effective design journey.
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I brainstorm and sketch out early ideas. These rough drafts help map out possible layouts, visual styles, and structure. It’s a low-pressure way to explore creative possibilities and narrow down the best direction.
Using the strongest concept, I bring the designs to life digitally. At this stage, I focus on layout, typography, color palettes, and branding elements that reflect your identity and message. You’ll receive initial mockups for review and feedback.
Once approved, I prepare all final files in the formats you need—print-ready, web-optimized, or brand toolkit formats. I’ll also provide usage guidelines if needed, so your design can stay consistent and strong wherever it goes.