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Cozy Tea
Packaging | Spring 2025
I was tasked with creating a product packaging concept, and I chose to design packaging for a tea brand I named Cozy. I envisioned Cozy Tea as more than just a beverage — it’s a ritual, a moment of warmth, especially during colder months. The goal of the design was to translate these feelings of comfort, calm, and care into a visual language that speaks directly to the senses.
Mood Board
Fonts
This mood board captures the essence of "Cozy," a tea brand that blends comfort, quality, and modern simplicity. The soft grays, muted blues, and earthy browns create a warm, calming atmosphere—perfect for moments of relaxation. "Cozy" invites you to slow down, enjoy the present, and find peace in the simple ritual of tea.
these four font options for "Tea Cozy" offer distinct vibes: classic elegance, modern approachability heritage, and warm comfort. The best choice will depend on the specific image and target audience the brand wants to project.
Sketches
The sketches explore several variations of the word “cozy” using soft, handwritten-style lettering to capture a warm and approachable tone. Accompanying illustrations of teacups, leaves, and gentle steam add natural, comforting elements. The overall composition is kept minimal and clean, reflecting a focus on simplicity, calm, and warmth—core qualities intended for the tea brand's identity.
Digital Drafts
The digital drafts build on initial sketches with clean, minimal designs that reflect the cozy tea brand’s calm and inviting feel. Rounded, handcrafted typography and subtle elements like teacups, leaves, and steam evoke warmth and simplicity. The look is modern yet gentle, designed for clarity and comfort across brand touchpoints.
Final
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