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Bold Spice
Logo & Label | Spring 2025
This is a premium spice brand for everyday cooks who want to elevate their meals with bold, exciting flavors. It strikes a balance between reliability and playfulness, designed to spark creativity and boost confidence in the kitchen. For this project, I focused on creating a clean, bold visual identity with vibrant colors and expressive illustrations that capture the essence of spices and their power to transform everyday meals.
Mood Board
Fonts
This mood board bursts with vibrant energy, perfectly capturing the essence of a spice brand. The prominent display of "Bold Spices" immediately establishes the brand's identity, and the overall design reinforces this with a sense of boldness and flavor.
The all-caps format conveys a sense of boldness and authority—every letter feels strong, which reflects the brand’s message of empowering users to cook fearlessly. At the same time, the use of clean, sans-serif typefaces keeps the overall tone modern and friendly.
Sketches
The all-caps format conveys a sense of boldness and authority—every letter feels strong, which reflects the brand’s message of empowering users to cook fearlessly. At the same time, the use of clean, sans-serif typefaces keeps the overall tone modern and friendly. I wanted to corporate illustration and silhouttes of the spices with a rustic look.
Digital Drafts
The sketches seem to explore logo typography for the brand "Bold Spice," testing out how to visually communicate strength, flavor, and personality through font style and composition. It's likely the goal is to strike a balance between vibrant visual impact and creative flair, embodying the essence of what "Bold Spice" represents.
Final
Bold spice original mockup.jpg
Bold spice original back mockup.jpg
Bold Spices kitchen mockup.jpg
Bold spice original mockup.jpg
1/5
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