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Scoop Ice Cream
Branding | Fall 2024
This project centered on developing a fun, inviting brand identity for an ice cream shop designed to be more than just a place to grab a quick dessert—it aimed to create a welcoming space where people could stay, relax, and fully enjoy the experience. The concept focused on cultivating a warm, playful atmosphere that would resonate with a wide audience, making the shop a go-to destination not only for families with children but also for groups of friends and individuals looking for a cheerful escape. From the visual language to the tone of messaging, every design choice was made with the intent to spark joy, evoke nostalgia, and foster a sense of comfort and delight. The ultimate goal was to build a brand that felt approachable and memorable, transforming a simple treat into a meaningful moment shared with others.
Mood Board
Fonts
The theme that I wanted for this mood board is "Playful & Eventful" captures a fun, vibrant atmosphere that combines a cheerful colors and playful design.
The typography that I wanted for this logo is emphasizes bold, fun, and energetic typefaces that convey excitement and warmth, ideal for a family-friendly and lively shop atmosphere.
Sketches
Most sketches feature ice cream cones or scoops as a central design element. These range from simple, classic cone shapes to more stylized and decorative scoops. Some sketches include additional decorative elements, such as cherries, sprinkles, or stylized lines, to add visual interest and reinforce the ice cream theme. The sketches range in style from simple and clean to more elaborate and whimsical, offering a variety of options for the brand's visual identity. make it shorter
Digital Drafts
After finishing my initial sketches, I brought them into Adobe Illustrator to vectorize the pattern illustrations and introduce bold colors into the design. once I was done with the design
Final
ice cream cone_.jpg
scoop loyalty card copy.jpg
napkins_ copy.jpg
ice cream cone_.jpg
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