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Awake Cold Brew
Label | Fall 2024
The objective is to develop a distinctive brand identity that resonates with a target audience of creatives, young professionals, and coffee enthusiasts. The brand should be represented through a cohesive, simple, and modern design language that emphasizes quality and elegance. Packaging should reflect the premium nature of the cold brew coffee, highlighting its exceptional Technique and luxurious experience, while maintaining a clean, minimalist aesthetic that communicates elegance, refinement, and authenticity.
Mood Board
Fonts
For these fonts, I decided to use a clean, versatile sans-serif, conveying modernity, clarity, and the efficient energy, vibrant script implying a passionate and handcrafted "Awake" awakening.
For these fonts, I decided to use a clean, versatile sans-serif, conveying modernity, clarity, and the efficient energy, vibrant script implying a passionate and handcrafted "Awake" awakening.
Sketches
For these fonts, I decided to use a clean, versatile sans-serif, conveying modernity, clarity, and the efficient energy, vibrant script implying a passionate and handcrafted "Awake" awakening.
Digital Drafts
After finishing my initial sketches, I brought them into Adobe Illustrator to vectorize the pattern illustrations and introduce bold colors into the design. once I was done with the design
Final
awakemockup4.jpg
awakemockup2 copy.jpg
awakemockup6.jpg
awakemockup4.jpg
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